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About Us

About Us

DigitalBeef® personnel have experience developing real-time internet data programs for the seed stock industry. We at DigitalBeef® take our knowledge of these programs to assist the commercial cattlemen, backgrounder, feeder and beyond in your herd management needs. Performance data is essential in all the decision-making processes required to produce cattle, feed cattle and to market them efficiently.

DigitalBeef® has the management and expertise to manage cattle performance databases and to perform genetic analysis within and across herds and to provide these services to the industry in a cost-effective manner on a real-time basis. Our mission is to provide real-time critical performance data to all beef cattle producers, including seed stock producers, commercial cattle producers and the commercial cattle feeding industry.

DigitalBeef® is currently assembling a team of industry experts that will move real time information cattle tracking data to the forefront of everyday use.

Meet Our Team

Joe Massey

Dr. Joseph Massey

Co-Founder and CEO

Dr. Joseph Massey is the Co-Founder of DigitalBeef, LLC® and serves as the CEO. Dr. Massey has over 30 years of experience starting and retooling technology-based agriculture companies. Dr. Massey founded Granada Genetics, an embryo transfer company, in the late 70’s that became one of the world largest suppliers of embryos and embryo transfer services. Dr. Massey co-founded Genmark Inc., a DNA-based company that developed the first DNA parentage test for cattle and other animals which is still the basis of today’s parentage test. Dr. Massey has also served 8 years with the International Brangus Breeders Association where he assisted in the restructure of the association and launched the Genetic Performance Solutions (GPS).

Dr. Massey can be reached via email at

Jim Bulger

Jim Bulger

Co-Founder, Senior Software Developer

Jim is a Co-Founder of DigitalBeef, LLC® and serves as the head software developer. Jim has extensive experience in the development of applications for a variety of businesses and industries. Jim served as a senior programmer at Direct Hit Data and developed internet-based registry programs for breed associations.

Jim Bulger can be reached via email at

Jaye Massey Picture

Jaye Massey

Operations Manager

Jaye joined our team in August of 2016. Jaye received a Bachelor of Business Administration in Marketing from Texas A&M University. She has experience working in Advertising, Human Resources and Account Management. Jaye is working on business and product development as well as new marketing initiatives for DigitalBeef® and DigitalSwine©.

Jaye can be reached via email at

Edyta Jordan

UX Designer

Edyta is an award-winning UI/UX Designer and Front-end Developer. She is an innovative and imaginative professional, well rounded, with a passion for both Design and Programming. Edyta is an avid learner and hard worker. She views every day as an opportunity for personal growth. An outdoor junkie and kickboxing aficionado,  she is also fun, energetic, and loves to laugh.

Edyta can be reached via email at

Kyle Jordan

Senior Software Developer

Kyle joined our team in October of 2017. Kyle serves as one of our software developers and is the administrator of our client web portals. Kyle has extensive experience with project management, website development, server administration, and advanced software systems.

Kyle Jordan can be reached via email at