“We certainly appreciate someone who ‘knows the biz’!”
-Percheron Horse Association of America
We at DigitalBeef® take our knowledge of these programs to assist the commercial cattlemen, backgrounder, feeder and beyond in your herd management needs. Performance data is essential in all the decision-making processes required to produce cattle, feed cattle and to market them efficiently.
DigitalBeef® has the management and expertise to manage cattle performance databases and to perform genetic analysis within and across herds and to provide these services to the industry in a cost-effective manner on a real-time basis.
Our mission is to provide real-time critical performance data to all beef cattle producers, including seed stock producers, commercial cattle producers and the commercial cattle feeding industry.
DigitalBeef® is currently assembling a team of industry experts that will move real time information cattle tracking data to the forefront of everyday use.
We certainly appreciate someone who ‘knows the biz’! Andrea Detweiler
We are proud to offer products for producers and associations for a variety of breeds and species.
Meet Our Team
DR. JOSEPH MASSEY
Co-Founder and CEO
Dr. Massey has over 30 years of experience starting and retooling technology-based agriculture companies.
Dr. Massey founded Granada Genetics, an embryo transfer company, in the late 70’s that became one of the world largest suppliers of embryos and embryo transfer services.
Dr. Massey co-founded Genmark Inc., a DNA-based company that developed the first DNA parentage test for cattle and other animals which is still the basis of today’s parentage test.
Dr. Massey has also served 8 years with the International Brangus Breeders Association where he assisted in the restructure of the association and launched the Genetic Performance Solutions (GPS).
Dr. Massey can be reached via email at firstname.lastname@example.org.
Co-Founder, Senior Software Developer
Jim has extensive experience in the development of applications for a variety of businesses and industries.
Jim served as a senior programmer at Direct Hit Data and developed internet-based registry programs for breed associations.
Jim Bulger can be reached via email at email@example.com.
Director of Operations
She has experience working in Advertising, Human Resources and Account Management. Jaye is working on business and product development as well as new marketing initiatives for DigitalBeef® and DigitalSwine©.
Senior UX Designer
An outdoor junkie and kickboxing aficionado, she is also fun, energetic, and loves to laugh.
Senior Software Developer
Calvin is an avid video game player.